The eighth issue of PAHAL throws light on UP TSU’s support in 2020 to the Government of Uttar Pradesh in managing COVID-19 and continuing healthcare services in the state. In the relentless bid to intensify COVID-19 response in the state, UP TSU has supported the government at each step to overcome multiple challenges including restoring delivery of maternal, newborn and child healthcare services.
The 20th edition of the PAHAL is a 5-year milestone edition and is a testament to our team’s dedication and hard work as we continue to support GoUP towards making strides in public health at the facility, system, and community levels. This edition showcases some of the key initiatives that have been driving positive change in our organization and the communities we serve.
The Directorate of Medical Health launched the “Rakshak” D2C campaign, with UPTSU’s support, in 18 high-risk LF districts to combat Lymphatic Filariasis. The primary goal was to boost awareness, dispel myths, and improve medicine adherence in rural and urban areas. The note highlights how digital segmentation was used for personalized messaging. The campaign also focused on enhancing ASHA workers’ skills for better community mobilization and counselling efforts.
Project MANCH supports the Government of Madhya Pradesh in achieving the maternal, newborn and child health (MNCH) outcomes of the state by identifying and addressing gaps in adequate coverage of the MNCH services in the tribal areas of the state. This assessment brief outlines the findings from a cross-sectional study conducted to identify challenges in the quality of MNCH services across the continuum of care at both community and facility level.