Mission Nutrition

By 2030, End all forms of malnutrition in children under 5 years of age and address
the nutritional needs of adolescent girls, pregnant and lactating women


In collaboration with the University of Manitoba, we support the Government of Uttar Pradesh in reducing
maternal and child mortality, by improving Maternal, Infant and Young Child Nutrition (MIYCN),
in 29 high priority districts and aspirational districts.

  • Capacity building of Frontline Workers

We support the Department of Child Development’s Integrated Child Development Services (ICDS) and National Health Mission, in building the capacity of Frontline Workers (Anganwadi Workers and ASHAs) to counsel communities with focus on promoting the early initiation of breast-feeding within the first hour of birth, exclusive breast-feeding up to 6 months, importance of diet diversity in children above 6 months, iron + folic acid supplements for pregnant women.

  • Implementing Poshan Abhiyaan

We support the Integrated Child Development Services (ICDS) and State Nutrition Mission in implementating the Poshan Abhiyaan.

We provide technical support for rolling out of the ICDS Common Application Software, facilitating Incremental Learning Approach Training, supporting quality implementation of community-based events and facilitating the development of Convergent Action Plans at the block and district levels.


Measuring the effectiveness and quality of RMNCH Services at the CiVHSND Platform through Onsite Observations in Uttar Pradesh

Reaching over 100,000 villages monthly, the CiVHSND is an essential healthcare platform in UP. This platform empowers communities by providing vital Reproductive, Maternal, Newborn, Child Health and Nutrition (RMNCH+N) services, with a focus on integrated, beneficiary-centric care. The Brief describes the methodology that was evolved by UP TSU along with GoUP to measure the availability, coverage, and quality of service delivery.

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Evidence Based Case Study of Digital D2C Platform

The Directorate of Medical Health launched the “Rakshak” D2C campaign, with UPTSU’s support, in 18 high-risk LF districts to combat Lymphatic Filariasis. The primary goal was to boost awareness, dispel myths, and improve medicine adherence in rural and urban areas. The note highlights how digital segmentation was used for personalized messaging. The campaign also focused on enhancing ASHA workers’ skills for better community mobilization and counselling efforts.

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Strengthening government data eco-system and evidence-driven decision-making in Uttar Pradesh, India

A Monitoring and Evaluation Unit was established within UP TSU, to support the Government of Uttar Pradesh to enhance the use of data for decision-making in terms of data availability, accessibility, quality and use for improved health outcomes. This brief captures the innovative approaches and interventions adopted by UP TSU in strengthening government data eco-system in Uttar Pradesh.

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