Vacancies

About IHAT:

India Health Action Trust was instituted in 2003 as a Charitable Trust with a vision to meaningfully impact the lives of vulnerable and marginalized people by addressing health and social inequities. The Trust is working towards reducing inequities by developing comprehensive and sustainable programs to improve population health. Since its inception, IHAT has working closely with the Government of India and state governments, including Uttar Pradesh, Madhya Pradesh, Rajasthan, Delhi and Bihar to achieve public health goals. Our work is focused in areas of prevention and control of HIV and Tuberculosis, in achieving significant improvements in Reproductive, Maternal, Neonatal and Child Health, improved Nutrition among mothers and children, and strengthening health systems. We use program science to optimize and scale public health programs while partnering with the governments and communities.

About Program:

The Uttar Pradesh Technical Support Unit (UPTSU) provides integrated Technical Assistance (TA) to the government of Uttar Pradesh (GoUP), which focuses on accelerating progress in reproductive, maternal, new-born and child health, and nutrition (RMNCHN). UPTSU works closely with the GoUP at the state, district and local levels to optimize RMNCHN programs and services. The technical assistance provided by UPTSU is integrated within the GoUP’s health system response for scale-up and sustainability. UPTSU focuses on interventions to improve outcomes in Family Planning, Maternal and New-born Health, and Nutrition, along with Routine Immunization, Digital Health, and other initiatives.

Reporting to:

Deputy Director-IEC and BCC & Anyone else designated by him/her

Travel Requirements:

As per requirement

Job Summary :

The Associate-SBCC will support the development, rollout, and monitoring of digital IEC and SBC interventions to promote positive health behaviors among women, adolescents, and families. The position will ensure that scientifically accurate, culturally relevant, and engaging digital content is produced and disseminated through appropriate platforms. The Associate- SBCC will execute demo and experimental digital campaigning and implementation of digital SBC activities. The Associate will also analysis digital activities & prepare analytical reports.

Key Responsibilities:

• Development of high-quality IEC and BCC materials for various target audience on health program domains for various target audiences/channels
• Execute SBC campaigns across various digital touchpoints, including WhatsApp-based platforms, IVR systems, and social media platforms, ensuring a seamless experience for the end-user.
• Use digital analytics and feedback loops to monitor campaign performance, utilizing user engagement data to refine messaging and delivery schedules.
• Support the development of Digital Direct-to-Client (D2C) messaging flows that empower frontline workers and beneficiaries with real-time health information.
• Ensure messaging aligns with GoI guidelines, NHM communication strategies, and state IEC frameworks.
• Development of digital SBCC plan with focus on branding and innovative and creative approach for maternal and reproductive health and FP.
• Analyze the digital SBC activities and prepare analytical reports for further use of data for mid-course corrections.

Key Inputs expected from the Job Role

• Review, analyze, and design digital SBCC activities
• Execute demo and experimental digital SBC campaigns on maternal and reproductive health and support in further implementation of digital SBC activities.
• Design digital IEC/BCC plan on health program domains
• Digital SBC activities analysis and effective reports preparation
• High-quality documentation- technical and communication writing

Miscellaneous

• Support other team members as and when required
• Support in developing content for quarterly newsletter-PAHAL

Key Performance Indicators

• Submission of high-quality digital SBC Flow, content for D2C platform
• Submission of execution report of quality digital SBC campaigns for D2C platform
• Submission of digital IEC/SBCC contents developed (posts, videos, scripts, creatives) as per approved plans and timelines
• Submission of high-quality creative SBC materials on maternal and reproductive health
• Submission of quality Impact assessment /evaluation plan and analytical reports

Work Experience:

Essential experience

• 3-5 years’ experience in designing and implementing of digital SBC Communication campaigning/activities in the development sector
• Experience in running Digital media activities
• Experience in qualitative data analysis, report writing, and documentation

• Excellent writing and editing skills (Hindi and English preferred)
• Knowledge of social media platforms and digital engagement
• Understanding of data and analytics for campaign optimization
• Ability to work in multi-stakeholder, fast-paced environments

Preferred experience

• Experience of working in maternal and reproductive health domain will be preferred

Education:

Required Qualification

• Master’s/P.G Diploma in Social Sciences/ Mass communication/Digital Media or equivalent qualification.

Preferred Qualification

• Certificate course in any digital media/creative content writing

Key Competencies:

Behavioral

• Strategic Thinking
• Innovation & Creative Thinking
• Collaboration for Success

Functional

• Advanced MS Excel for data analysis
• Excellent written and verbal communication
• Basic Digital Literacy

Domain

• Knowledge on Social and Behavior Change communication
• Knowledge on development of BCC tools
• Media analysis and effective media planning

How To Apply :

Interested candidates should submit their applications by clicking the “Apply” button provided on this page. Only a complete application submitted through the online portal before the closing date will be considered.

IHAT provides a safe working environment for all its employees; follows the principle of equal opportunity and encourages women applicants. Physically challenged with required skills /knowledge and willing to travel are also encouraged to apply.

We will be following a systematic selection process to fill this position based on experience, competency and suitability. Shortlisting for the posts will take place soon after the closing date. Only shortlisted candidates will be invited for an interview. Unfortunately, we can only contact applicants who have been shortlisted for the interview. If you have not heard from us within 6 weeks of the closing date, please assume that the current IHAT positions are unable to accommodate you at the moment. It is also not possible for us to provide you with specific feedback because of the volume of applications we receive.

IHAT does not charge any application, processing, training, interviewing, testing, or other fees in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it.

Advertisement Publish Date:

19 February, 2026

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28 February, 2026