NHM along with UP-TSU, in collaboration with Doordarshan, Lucknow, developed creative 68 episodes of MISSION HEALTH on thematic areas of RMNCH+A, and successfully telecasted 32 episodes. It provides correct and complete information on myths and misconceptions related to RMNCH+A. This Phone-in-program and docu-dramas is a platform for the audience to ask health related questions using dial-in numbers and facilitates interaction and satisfies their queries.
Media Advocacy workshops organized in March 2017 in four divisions of Uttar Pradesh. 106 IEC/BCC nodal officers from NHM Lucknow, Jhansi, Basti, and Gorakhpur divisions participated and learned how to engage with the Media and share positive stories from the field for improved coverage.
Selected team members from UP- TSU and KHPT meet at Hampi for an intensive 5-day Strategy Development Workshop to design pilot community interventions on VHND (Village health and nutrition days) and KMC (Kangaroo Mother Care). The pilots will intensify efforts to address maternal and neonatal mortality and morbidity in high priority districts of UP.